Projects Collection

Tokio Marine Insurance Group:

Overview

Tokio Marine Insurance Group sought to launch their new private car insurance product, AutoPro, with a clear and engaging explainer video. Faced with the challenge of simplifying complex insurance details for a broad audience, they partnered with Foetas to create a 2D animated solution. The objective was to effectively communicate the six enhanced coverages of AutoPro in an accessible and visually appealing format.

Approach

Foetas focused on creating a straightforward and relatable 2D animated video. The approach involved:

  • Simplified Communication: Translating complex insurance features into clear, easy-to-understand language.

  • Visual Clarity: Utilizing clean, modern 2D animation to illustrate key benefits and maintain viewer engagement.

  • Relatable Storytelling: Employing friendly characters and relatable scenarios to connect with the target audience.

  • Brand Alignment: Ensuring the animation reflected Tokio Marine's professional brand identity.

  • Action-Oriented Design: Incorporating a clear call to action to encourage further engagement with the product.

Foetas 2023

Poznan