The ABI: The Power of Pensions

For the Association of British Insurers' "The Power of Pensions" video, we adopted a 2D drawn animation style to create a warm and approachable experience for viewers. Our approach prioritized simplifying the often-intimidating topic of pensions by translating complex concepts into clear and engaging visuals. We focused on crafting a compelling narrative that emphasized the long-term benefits of pension planning, utilizing friendly storytelling and relatable characters to maintain viewer interest and foster a sense of connection. Throughout the animation, we ensured consistency with the ABI's brand identity and messaging, aiming to create a cohesive and impactful educational piece.