Projects Collection

Pie Insurance: Safety First, then Pie Insurance

Overview

Pie Insurance, a company offering workers' compensation insurance to small businesses, aimed to create an engaging and informative explainer video. The goal was to simplify the often complex world of workers' comp, emphasizing the importance of workplace safety and highlighting how Pie Insurance provides accessible and efficient coverage. Foetas was tasked with developing a 2D animated video that would resonate with small business owners and clearly convey Pie Insurance's value proposition.

Approach

Foetas employed a friendly and approachable 2D animation style to demystify workers' compensation and reinforce Pie Insurance's commitment to safety. The approach included:

  • Story-Driven Explanation: Using a narrative format to guide viewers through the key aspects of workers' compensation and the benefits of Pie Insurance.

  • Emphasis on Safety: Integrating visual elements and messaging that underscored the importance of workplace safety as a foundation for effective insurance coverage.

  • Simplified Concepts: Breaking down complex insurance terminology into clear and concise language, supported by engaging visuals.

  • Relatable Characters: Creating characters that represented the target audience of small business owners, fostering a sense of connection and understanding.

  • Brand Reinforcement: Maintaining a consistent visual style and tone that aligned with Pie Insurance's brand identity, ensuring a cohesive message.

  • Clear Call to Action: Concluding the video with a direct and compelling call to action, encouraging viewers to explore Pie Insurance's services.

Foetas 2024

Poznan