Projects Collection

PayFit: Payroll & HR software for small UK businesses

Overview

PayFit, a leading payroll and HR software designed for small UK businesses, wanted to showcase their product's ability to simplify complex payroll tasks and replace cumbersome spreadsheets. The goal was to create an animated explainer video that highlighted their innovative solutions, connected with their target audience, and reinforced their brand as approachable and efficient.

Approach

We collaborated closely with the PayFit team to understand their unique value proposition and customer pain points. We crafted a vibrant and engaging 2D animation that walked viewers through a relatable "spreadsheet saga," illustrating the everyday struggles of managing payroll manually. The visuals were complemented by a clear and friendly narrative, emphasizing how PayFit transforms payroll chaos into seamless simplicity. To ensure maximum impact, we utilized dynamic motion graphics and tailored the animation to align perfectly with PayFit's brand identity and messaging.

Foetas 2024

Poznan